Index
00.
01.
02.
03.
04.
05.
06.
About
Alien Life Form
Kelvingrove Rebrand
SubClub
Shotokan
Every Object Tells a Story
The Regents
  

Zara Robertson Design

As a graphic designer, my work centres on bold typography, motion and colour to create impactful visual languages. I enjoy producing work that blends digital and analogue qualities, giving my projects a richer sense of personality. Problem-solving and organisation are key strengths of my practice, skills I have developed through my experience working in a studio environment. I thrive in collaborative settings where idea generation drives the creative process, but I’m equally confident in the strength of the work I produce independently.

Contact:
zerobertson.2003@gmail.com
@z.r.design
01.Alien Life Form
Riso Print animation
 

Riso graph animation inspired by David Bowie’s prescient 1999 BBC Newsnight interview with Jeremy Paxman. Centered on Bowie’s bold declaration that the internet is an “alien life form,” the piece juxtaposes his insights with a montage of found internet and tech advertisements from the cusp of the millennium. The Riso technique lends a tactile, retro-futuristic aesthetic, echoing the analogue-digital duality of the era. As Bowie’s words resonate across pulsating frames, the animation hints at  the tension between the Internet’s untamed potential and its commercial co-option. Alien Life Form invites viewers to reflect on the 1999 web frontier.


02.Kelvingrove Rebrand
Identity Design




Redesign of Kelvingrove Art Gallery and Museums current identity.  From visiting the museum to find elements of the space to be you you used as inspiration for a new logo and promotional material the organ stood that is in the heart of the building is reference for my design. A bold and modern identity that applied to applications puts the museum in a new light that 
would bring a new generation of visitors.

03.SubClub
Promotional Animation




Promotional video for  Glasgow’s iconic Sunclub brought to life with a vibrant riso animation crafted to promote their electrifying headliner ‘The Trip London’. Fusing motion design with the club’s unmistakable visual identity, the animation captures the boldness of the underground scene. 
04.Shotokan Art Publication




Shotokan publication is a collection of observational works that reflect on an experience with the art of karate. The content of the publication was illustrated by Ellis McQuillan, who observed a local karate studio for a series of months collecting drawings and notes. The publication is a result of a collaboration between myself and Ellis who asked me to curate her works in a way that takes inspiration from Japanese/Karate elements yet leaves the illustrations as the focus. The contrast in bold colour and type choice sits well alongside the white space that allows the illustrations to breathe. The structured layout is disrupted by spreads of bolder graphic images, moving page numbers and playful Q&A pages. The placement and sizing of images all work together to build a sense of how Ellis observed specific elements of the dojo (karate hall) and the people in it.

05.Every Object Tells a Story
Museum Projection Installation


This project explored the storytelling of WWI Dazzle ships through strikingly distorted typography, considered motion and spoken word. The brief was to create a short projection mapped animation that could be used as an immersive installation for a museum. The dynamic animation is used cleverly to disguise the form of the plinth nodding to the confusing quality of the Dazzle ships. The warped imagery are lines from a poem by Victoria Hendry, a Scottish female poet. We decided to add the audio of the poem layered with ambient wave noises that evoke the movement of the sea. The audio component adds depth to the piece, inviting the viewers to not only see but feel the confusion that the Dazzle ships aimed to inflict.

06.The RegentsBand Identity




The Regents are an up incoming Indie/Synth-Pop band from Glasgow that often headline at King Tuts and St Lukes. For their band identity I took inspiration from their hippie/pop aesthetic and high energy to create an image for them that was energetic yet personal to them with shapes and forms taken from their instrument covers and designs.